# Keyword Optimizer

Two engines: Pause money-wasters, add proven winners

Two optimizers in one. The Pause engine identifies keywords draining budget with no conversions. The Add engine promotes proven search terms to exact match keywords. Branded keywords are always protected.

### Key Benefits

- Auto-pause keywords spending money with no conversions
- Never pauses branded keywords (safe by default)
- Promotes converting search terms to exact match keywords
- Preserves keywords with improving performance trends
- Match type recommendations based on ROAS performance

### How It Works

1. **Pause Analysis**  
   Flag keywords with significant spend and zero conversions

2. **Add Analysis**  
   Find search terms with proven conversions at good CPA/ROAS

3. **Brand Protection**  
   Identify and protect branded keywords automatically

4. **Auto-Apply**  
   High-confidence changes apply automatically daily

## Ready to Get Started?

Try AdTurbo AI free and see keyword optimizer in action.