# Budget Optimizer

Budget-neutral reallocation: every decrease matched with equal increase

Paired budget suggestions ensure your total spend stays exactly the same. Money moves from underperforming campaigns to high performers. Your total daily spend remains unchanged.

### Key Benefits

- Every decrease matched with an equal increase
- Maximum change limits protect your campaigns
- Minimum budget floors prevent campaigns from going too low
- Excludes shared budgets that can't be adjusted independently
- Total account spend remains unchanged

### How It Works

1. **Classification**  
   Identify top performers vs underperformers by ROAS

2. **Utilization Check**  
   Find winners that could use more budget

3. **Pair Generation**  
   Match each decrease with an equal increase

4. **Safety Caps**  
   Apply within maximum change limits

## Ready to Get Started?

Try AdTurbo AI free and see budget optimizer in action.